Main Site Logo

Carlsberg Pop-up Pub - The Eternal Optimist

Events at The Drum

Gallery & Story

Carlsberg's Eternal Optimist Pub, welcomed more than 1000 football fans to The Drum, to experience 'the best football pub in the world'.

Carlesberg took over our event spaces, truly making the most of what The Drum has to offer.

The main 'pub' was situated in our Grand Hall, featuring a stage for a live Q&A session as well as a performance from The Lightning Seeds.

Our Winter Garden turned into a beer garden and games zone, overlooking the iconic Wembley Stadium.

Our Olympic View space provided the perfect 'green room' and media zone.

The Marketing Store and NJ Live transformed our spaces for this brand activation alongside the England VS. San Marino Euro qualifier game at Wembley.

Appearances were made by Jeff Stelling, Ian Wright, Paddy McGuiness, Chris Waddle and Matt Le Tissier.


Brent council logo