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New Fiat 500 Training Event

Events at The Drum

Gallery & Story

When Fiat launched the new Fiat 500, along with Lodestar they chose the Drum as the location of their national training event for Fiat dealers from accross the country.

The event saw 5 Fiat 500's craned into our venue looking completely at home in The Grand Hall and Winter Garden. During the two-day event dealers learned all about the new design of the Fiat and the cutting technology featured the iconic car.

The event involved bubbles, haze and an inspiring presentation by the fashion designer who collaborated on the new styling of the interior and colour palettes.

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